Step 1
Attract Visitors
Ads, organic, paid search, partnerships. Journey captured from first touch, not just the form.
Step 2
Track Anonymous Behavior
RB2B and Trigify identify companies before they ever fill a form. High-fit accounts get flagged for proactive outreach.
Step 3
Capture Form Submission
Routes into HubSpot or your CMS. Spam filtered out, required fields kept minimal so conversion stays high.
Step 4
Enrich in 90 Seconds
Clay, Apollo, PDL, Crunchbase. Firmographics, technographics, funding stage, seniority — all on the record.
Step 5
Qualify with AI
OpenAI or Gemini scores the lead against your ICP rules. Hot, warm, cold. Rationale logged, not hidden.
Step 6
Route to Right Place
Hot leads to the right AE in real time. Warm to nurture. Cold to self-serve. No lead falls through.
Step 7
Notify Sales in Slack
AE gets a Slack ping with the enriched profile and a booking link. Response time drops to under 5 minutes.
Step 8
Measure & Attribute
Pipeline, meetings, deals — all attributed back to source, signal and rep. Dashboards refresh in real time.


































