Step 1
Define ICP & Tiers
Your ICP becomes rules a machine can run. Tier 1 gets a letter. Tier 3 gets a template.
Step 2
Intent & Trigger Signals
Twelve sources collapsed into one ranked warm-now list. Refreshed every morning before 6am.
Step 3
Build & Enrich Lists
Apollo, ZoomInfo, Clay, LinkedIn. Deduped, validated, scored against your ICP rules.
Step 4
Deliverability & Warmup
Domain warmup, sender rotation, SPF/DKIM/DMARC on day one. Inbox placement of 95%, not 60%.
Step 5
Personalized First Lines
Account-context-aware openers tied to a real signal. AI drafts, a human reviews tier-1.
Step 6
Account Landing Pages
Tier-1 prospects see a domain-level page built for them. Generated from CRM data, no designer.
Step 7
Multi-Channel Sequence
Email, LinkedIn, voice, retargeting, handwritten letter. 1 orchestrated cadence per prospect.
Step 8
Replies & Score Intent
Every reply, every channel, one inbox. Auto-classified, scored 1–10, handed to the Deal Engine.
Step 9
Sync CRM & Notify AE
Qualified replies push to HubSpot or Attio with full context. A Slack alert hits the right AE.

































